Black woman turning white: Dove apologizes for racially insensitive ad

10 October, 2017, 00:41 | Author: Angelina Schmidt
  • Black woman turning white: Dove apologizes for racially insensitive ad

The post, which has since been removed, reportedly showed a woman of color in a brown T-shirt removing her shirt to become a white woman in a white t-shirt.

In the full clip, the black woman removed her T-shirt to reveal the white woman, who then lifted her own top to reveal an Asian woman.

The ad has since been taken down, but not before people posted the images on social media. "We deeply regret the offence it caused", it said.

Us South Africans also had a lot to say about the Dove disaster, none of it looks like its going to help the company's soap sales anytime soon.

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The latest ad "did not represent the diversity of Real Beauty, which is something Dove is passionate about and is core to our beliefs", Dove said.

"The ad is meant to illustrate the benefits of using Dove VisibleCare Body Wash, by making skin visibly more handsome in just one week".

The advert has sparked a lot of debate on social media, with some saying the advert implies darker skin is "dirty". After the advertisement sparked a debate about racial sensitivity, many took to social media and chastised the beauty brand, even threatening to stop purchasing its products.

LT: Context for the Dove ad scandal: there is a long history of racist ads used to sell soap in the West.

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The ad quickly received negative perception from the public, with many describing the ad as racist and whitewashing.

Global soap brand Dove, apologized on Saturday, Oct. 7 for posting what some called a racially insensitive Facebook advertisement. In 2011, Dove released an ad that lined women up based on their skin tone with "before" and "after" above each person.

Dove apologized on Facebook by writing, "Dove is committed to representing the beauty of diversity". Another added, "Aaaaand Dove wipes out all the progress they've made with body positivity in one day".

While some may question Lecrae's decision to boycott Dove about an advertisement aimed at women, he previously revealed his passion for speaking out against the mistreatment of any group. "We do not condone any activity or imagery that intentionally insults any audience".

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