The Windows Phone might be dead, according to one Microsoft executive

10 October, 2017, 00:43 | Author: Juana Mckenzie
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Windows 10 Mobile was the last installment for the Windows Phone platform, which was meant to fight against Apple's iOS and Google's Android, but struggled to earn itself a meaningful share of the market.

According to Belfiore, app developers were reluctant to back the Windows 10 mobile platform, with app retention being a major issue for the team. The company has switched its mobile focus to emphasize building some of its flagship products, like Office 365, for Android devices and iPhones.

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Microsoft had also tried positioning its Windows 10 Mobile powered handsets to be an extension of its PCs, giving the phones some sort of a mini-PC like feel.

"Of course, we'll continue to support the platform. bug fixes, security updates", tweeted Belfiore. Microsoft tried paying companies to produce apps and even wrote them itself when creators couldn't or wouldn't get involved, but the number of users was "too low for most companies to invest". Windows Phone's death has been slow and painful, but, as CNET spotted, the head of Microsoft's Windows division finally admitted you shouldn't expect anything more when it comes to Windows Phone. As a Windows Phone user, you were always scraping the very bottom of the barrel when it came to applications.

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However, the existing users of Windows Phone will only be notified about security updates in routine. Plus AdDuplex estimates that as of last month, just 20.3% of Windows Phone devices were running Windows 10, with 73.9% still on Windows Phone 8.1.

Microsoft's smartphone platform has been "dead for more than a year", says The Verge, but the firm has "never officially admitted it before". In spite of investing in the developers and an ecosystem, the company also failed to find one disruptive hardware platform that could have boosted Windows' presence in the mobile segment. Instead, we think, from now on, the company is likely to focus on Android and iOS apps more than before. It was said that Windows 10 Mobile would allow the users to move between desktop and mobile or tablet seamlessly - an "everywhere OS". The decision was made amid the company's increased efforts in developing apps for other platforms.

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