Apple Buys PowerbyProxi, A New Zealand-based Wireless Charging Firm

26 October, 2017, 01:18 | Author: Juana Mckenzie

The latest target is a New Zealand-based company that specializes in wireless charging technology that allows people to charge their mobile devices without using a charging cord.

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PowerbyProxi, which was spun-out of the University of Auckland 10 years ago, designs and develops wireless power products for both consumers - through licensing partnerships - and direct sales to industries. In a nutshell, it's a mixture of a decade expertise in wireless charging expertise that goes behind cellular phones that Apple company has bagged. It now holds about 300 patents related to wireless charging and has expanded its focus to larger products like robots, medical equipment, and drones. Regular watchers of the Cupertino-based company will know all too well that it is usually rather non-specific when it makes acquisitions - see this recent deal for French company Regaind for a typical example.

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An Apple spokesman confirmed the acquisition, which was earlier reported in New Zealand media. Its 100W modular wireless charging system has a power transfer efficiency of 90 percent, according to the firm, and when combined with its wireless data system can be integrated with vehicle control systems, Ethernet networks, and other devices.

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"We want to bring truly effortless charging to more places and more customers around the world", said Dan Riccio, SVP of hardware engineering at Apple, in a statement. And like other startups, PowerbyProxi may be folded into Apple's existing teams, or chart its own path. The iPhones use the same Qi wireless-power standard as Samsung's Galaxy devices. Apple also announced a new wireless charging pad called the AirPower that it plans to release next year.

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