TripAdvisor adds new warning 'badges' to warn of sex assaults

12 November, 2017, 02:26 | Author: Juana Mckenzie
  • Media Center | Press Releases - TripAdvisor

The travel site has added a new warning message for businesses where sexual assault and other significant safety incidents have been reported.

Now customers accessing an affected page will be met with a small red box at the top stating: 'TripAdvisor has been made aware of recent media reports or events concerning this property which may not be reflected in reviews found on this listing. "Accordingly, you may wish to perform additional research for information about this property when making your travel plans", the badge reads.

"We reserve the right for other properties and businesses to follow where we see credible reports of health, safety or discrimination issues", the spokesperson said.

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The badges will stay on business listings for up to three months, but "if the issues persist, we may extend the duration", Lieberman says.

"We have made a decision to introduce a new badge notification that will be displayed on a business's listing page when an issue relating to that business is reported on by credible media sources", Tara Lieberman, a TripAdvisor spokeswoman, tells Vogue. It will be based on news reports, and comments or reviews from the TripAdvisor community, the New York Times reports. The article indicated the woman's review was removed from the TripAdvisor website.

A designated committee of TripAdvisor employees will look through different responses and hotels and will mark them as "safe" with a designated badge.

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The company has since vowed to clarify why certain reviews are rejected.

Early this month, TripAdvisor was widely criticized for removing a 2010 review written by Kristi Love on Iberosar Paraiso Maya, a beach resort in Mexico.

But when Love posted her experience on TripAdvisor, she says it was deleted and that the site repeatedly scrubbed the content telling her it violated the company's "family-friendly" policies. "So, our new email communications will clearly articulate the phrase or sentences that are in violation of our policy, inviting the reviewer to make edits and resubmit their review", the TripAdvisor rep told The News.

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Reviews are supposed to contain first-hand accounts only, so including a medical diagnosis or relaying a story from another person would lead to the post being taken down and a user receiving a generic rejection notice citing hearsay.

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