GM's In-Car Food Ordering

07 December, 2017, 02:54 | Author: Grady King
  • Image via GM

Participating businesses include Dunkin' Donuts, IHOP, TGI Fridays, Priceline, Shell, and ExxonMobil.

"For most retailers and consumer brands the daily commute is the only time not accessible in a consumers' day", said Chamorro. In October 2016, GM announced plans to combine IBM's artificial intelligence software Watson with the carmaker's OnStar system in order to market services to drivers in their vehicles. Now, General Motors (GM) has unveiled a new on-board marketplace where drivers can buy coffee and gas, and make restaurant and hotel reservations, without getting out of their vehicle.

It's called Marketplace and it debuts this month in all 2017 and 2018 Chevy, Buick, GMC, and Cadillac models.

General Motors' Marketplace, which will integrate many shopping functions previously reserved for smartphones into your car's infotainment system, will make this problem worse rather than better, says the National Safety Council. It's created to be a safer alternative to using the phonewhile driving - though it does not have voice-command capability - by tapping into third-party merchants like the Starbucks' iPhone app.

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"This platform is financed by the merchants", Chamorro said.

Drivers or passengers can select the Marketplace icon through the vehicle's infotainment system to select food, fuel info, and more with just a few swift taps on the screen.

A major goal of GM's service is to provide a simpler, safer alternative to using smartphones to place mobile orders, GM spokesman Vijay Iyer said, noting it's designed in accordance with voluntary driver-distraction guidelines agreed to by vehicle companies.

Applebee's: The casual-dining division of Glendale, Calif. -based DineEquity Inc. lets drivers locate the restaurant nearest their auto, order featured menu items and make reorders.

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Dunkin' Donuts will help customers start their day off right through an experience that allows DD Perks members to preorder and pay onscreen for their favorite coffee and donut, at their preferred pickup location.

The new technology will let drivers do everything from ordering hot wings to booking a hotel room or reserving a table at Applebee's - all without even having to pull over.

- IHOP, allowing to search for nearby restaurants and order from your auto. Customers will not be charged for the service or the costs of transmitting data, they said.

General Motors said it is working with three main platform partners: Xevo in Seattle, Washington; Conversable in Austin, Texas; and Sionic Mobile in Atlanta.

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