Instagram launches Direct, a standalone messaging app

08 Декабря, 2017, 02:05 | Author: Juana Mckenzie
  • IG Direct

It'll pull out the direct-messaging part of the main app into a separate app, which will just let you send photos, videos, or text messages to your Instagram contacts.

This statement was made in reference to Instagram's current process of testing a standalone app for private messages just like the inbox, called Direct, an initial step probably towards dismissing the messaging features from the basic app. Alonside these changes, Instagram also recently launched the Stories Highlights and Stories Archive. "We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that", Hemal Shah, an Instagram product manager, told me. It looks exactly like Direct does on Instagram already so you shouldn't experience a learning curve here, either. When you're on Instagram, you can swipe right to reveal the Direct logo, and if you continue swiping, you'll be redirected to the Direct app. Swiping again to the left will even present you with the main Instagram app. It's a brand new app that connects to your Instagram profile and is strictly about direct messaging.

Instagram is testing the new standalone app in only a handful of countries right now and there is no word on when a global launch will happen. Direct also ships with four exclusive filters and is ultimately seeking to grow its user base even more by providing people with a more focused experience, albeit one that's still deeply integrated into Instagram.

The app consists of three screens.

When described that way, Direct makes more sense.

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The move is similar to what Facebook did with its private messaging feature in 2014. Opening the app, you will see camera similar to Snapchat.

To date, Instagram Stories has been Facebook's most successful effort to replicate Snap's (NYSE:SNAP) Snapchat and its Stories feature.

In March 2017, Facebook introduced Facebook Stories along with two other new Snapchat-like features - Facebook Camera and Direct.

It's unclear whether Direct will fully replace the Instagram inbox. If you anxious this new app would make private messaging complicated, this proves it won't.

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