Sorry brands: Facebook says it'll show more friends and family posts

12 January, 2018, 06:10 | Author: Juana Mckenzie
  • Sorry brands: Facebook says it'll show more friends and family posts

"Recently we've gotten feedback from our community that public content - posts from businesses, brands and media - is crowding out the personal moments that lead us to connect more with each other", Facebook founder and chief executive Mark Zuckerberg wrote in a Facebook post Thursday.

Facebook is introducing a significant overhaul to its News Feed that will place a greater emphasis on posts from friends and family in the stream that users see when they log into the social network. More public content has meant Facebook has "shifted away from the most important thing Facebook can do - help us connect with each other", Zuckberg said.

"I also expect the time you do spend on Facebook will be more valuable", he added.

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For now Facebook has stated that the commoners will still be able to see content from the pages they want to see if they use the "See First" button but over the years that function has not worked well because many people will not take the time to personalize their experience.

Facebook head of News Feed Adam Mosseri accompanied Zuckerberg's announcement with a blog post, warning public Facebook pages will see their reach, referral traffic and watch time decrease.

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The company has tested and launched a handful of other news-related features this year as part of the effort, including a breaking news label for publishers and a label identifying stories disputed by outside fact-checkers.

"We feel a responsibility to make sure our services aren't just fun to use but also good for people's well-being", he added. He has said his resolution this year was to fix Facebook, and it looks like he sees this as a step in that direction.

In many ways this is Facebook getting back to its roots, making your news feed more about what your friends are creating and thinking, rather than articles they have shared. Facebook, he said, had closely studied what kinds of posts had stressed or harmed users. It's worth noting that a lot of people were already not seeing much news in their feeds anyway. It is spending hundreds of millions on original programming and mounting a major live video push to fulfill Zuckerberg mission to turn Facebook into a "video-first" platform.

Samsung Q4 operating profit grows more than 63%
Revenue was estimated to have increased 24 percent to 66 trillion won, against analysts' average forecast of 66.8 trillion won. The company did not provide details for business divisions.

Advertising on the social network would be unaffected by the changes, John Hegeman, a Facebook vice president, said in an interview.

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