Amazon and Best Buy to sell TVs together

19 April, 2018, 02:05 | Author: Juana Mckenzie
  • Above Toshiba Fire TV Edition smart TV

The devices will be sold exclusively through Best Buy and Amazon.com and via the retailer's chain of brick-and-mortar stores.

The press release reveals that more than ten new TV models from Insignia (Best Buy's own brand) and Toshiba will become available in the next few months. The Fire Edition TVs by Insignia and Toshiba are created to work seamlessly with Amazon's own voice assistant Alexa. At the same time, if you're convinced, running to Amazon for a cheaper price will take you straight back to Best Buy.

When it comes to Amazon Fire TV devices, there's a little more to the equation than when FireOS was only for tablets and smartphones.

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Best Buy CEO Hubert Joly said the new Fire TVs will provide customers with a "incredible user experience".

Amazon and Best Buy were once mortal enemies. Other streaming services, such as Netflix, HBO, PlayStation Vue, Hulu, as well as Amazon Prime, will be included.

The two announced a partnership on Wednesday that will bring 10 new Amazon Fire TV Edition smart TVs to Best Buy in 2018 from manufacturers like Toshiba and Insignia. But this move feels bigger, if only because consumers often go to physical stores to look at a TV before making a purchase. Issuing commands to your Alexa-enabled remote control can be used to set lighting and sound for ideal TV viewing conditions with appropriate accessory hardware. The highlight feature of the Smart TVs is, of course, the Alexa integration. They make the most money when they sell products that run software they've engineered to sell more products to the end user.

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In recent years, the TV industry has been moving more toward having operating systems embedded into the TVs themselves instead of relying on extra devices to provide access to streaming content, said Stephen Baker, an analyst with the NPD Group.

Best Buy gets to serve Amazon's enormous online customer base directly for the first time, and Amazon, which only has a small fleet of stores, can show products that customers like to see in person at hundreds of well trafficked locations across the United States.

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