Spotify beefs up its free tier as Apple Music gains traction

25 April, 2018, 15:23 | Author: Grady King
  • Spotify unveils new features at press event

If you are using Spotify on a computer or a tablet, the free version will still allow you unlimited access to Spotify's entire music library, as well as the ability to create playlists, but you can no longer download songs for offline use. But now they can also enjoy fifteen new on-demand playlists that have been specially curated and you won't have to skip or wait for the shuffle to listen to the song you want to.

"This is not only about giving users a more customized free experience from the day they sign up, but giving them more control over their listening experience so they can easily find and stream their favorites anytime, from anywhere", he added.

As of now, anyone can create an account with Spotify and listen to free music as much as they like. It will also impact the battery less. Most recently, Spotify said it had 71 million paying subscribers and 90 million on its ad-supported tier as of December.

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"The better our free experience is, the better the chance that our free users will become Spotify premium users", Spotify Technology (SPOT) Chief R&D Officer Gustav Söderström explained at an event at the Gramercy Theatre, which tomorrow night will host cello rockers Rasputina. "We think these changes will increase the number of music fans using Spotify, regardless of whether they're ready to pay a monthly subscription or not". That said, the free tier has always limited users to shuffle.

Are you a Spotify user?

Currently, Spotify is available in two forms; the free version or the premium version.

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With Spotify's continued effort of removing clutter from the app, users will now be able to save songs by selecting the heart icon.

Spotify has announced significant improvements to its free tier.

"We know that it's the only way that we are going to be able to achieve our goal of getting billions of fans on the platform and getting the entire music industry to the size that we think it should be", Gustav Soderstrom, the Swedish company's chief research and development officer, told a news conference in NY. The new on-demand playlists are also accompanied by a redesign of the mobile app, which Spotify says is in the process of rolling out to everyone, according to The Verge. This made the premium version of Spotify more appealing.

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