Amazon just gave you a Whole Foods reason to get Prime
17 May, 2018, 01:19 | Author: Grady King
Co-founder and Chief Executive of Whole Foods, John Mackey told Reuters, "This brand new loyalty strategy will put into test whether Amazon's $13.7 billion deal with Whole Foods accompanies an intensified price war and disturbance to the USA grocery industry of $800 billion which is dominated by Kroger Co and Walmart Inc".
Adjunct professor Kenneth Sanford, of Boston College, said: "From the beginning, the effort by Amazon in the Whole Foods merger, was to create a more 360 view of the customer".
Amazon is giving Amazon Prime customers 10 percent off of sale items inside Whole Foods stores, and weekly specials on regular-priced items.
The grocery store, which Amazon acquired for $13.7 billion a year ago, is offering the discounts now in its Florida stores, and will expand nationwide this summer.
Sustainably-sourced, wild-caught halibut steaks: $9.99/lb., save $10/lb. Prime already offers plenty of perks to buyers, on top of the newly added Whole Foods discounts. At the same time, it is a way for Amazon to entice Prime members and to make it more attractive to current Prime members. (NASDAQ:AMZN) shook up the grocery industry with its massive acquisition of Whole Foods a year ago, there has been a bit of a waiting game going on to see when the tech giant would officially put its stamp on the grocer. Or customers can opt to use their phone number to identify themselves as Prime members. If you have an Amazon reward credit card, you qualify for an additional 5 percent off. That service, launched in February, is now available at Whole Foods locations in 10 US metropolitan markets: Denver, Sacramento, San Diego, Los Angeles, San Francisco, Atlanta, Austin, Cincinnati, Dallas and Virginia Beach. In the USA that includes unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to Prime Music, Audible Channels for Prime, Prime Reading, Prime Photos, Twitch Prime; early access to select Lightning Deals, one free pre-released book a month with Amazon First Reads, and more.
Signing up for a free Prime trial is pretty easy, all you need to get started is available at this link.
That extra 10 percent off was the big perk everyone was expecting, but there's a second discount that could actually mean more immediate money in your pocket: sales that rotate each week on popular products.
Early moves by AMZN to leverage its Whole Foods ownership were relatively low-key.
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