New Broadcaster Secures Rights To 20 Premier League Games

08 June, 2018, 04:58 | Author: Angelina Schmidt
  • Amazon Prime Premier League live stream BT Sky

Amazon has netted a package of rights to English Premier League soccer games for its Prime Video streaming service, a major move into United Kingdom premium sports rights by the US online giant.

Having already secured 32 Saturday games earlier this year, BT Sport will for the first time show several midweek Premier League matches on the same evening, as well as several fixtures in the split weekend which will create an opportunity for a mid-season player break.

In itsstatement, Amazon said the matches would be included in its Prime membership package, which includes faster delivery and various music and video streaming services.

The rights to show another two rounds of games were purchased by BT Sport for 90 million pounds ($121 million), giving it 52 live matches in total from 2019 to 2022.

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The broadcasters bid on seven packages of fixtures and in February, Sky Sports paid £3.58bn for four of those, while BT Sport spent £885m on another.

In a statement, Premier League executive chairman Richard Scudamore said: "We are extremely pleased that Sky Sports, BT Sport and Amazon have invested in these rights and all view the Premier League and our clubs as vital parts of their live sports offerings". The other 180 televised matches will be broadcast by Sky Sports and BT Sport, which have aired the Premier League in the past.

In addition to live action, there will also be weekly highlights of all Premier League games throughout the season, although it has not been announced when that will be broadcast.

Those wishing to watch the games will require a subscription to Amazon Prime UK, which now costs £79 per year or £7.99 per month.

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In a separate announcement the Premier League also agreed that there would be a change in the distribution of money gained from the foreign broadcast deal.

It does similar with some live sporting events in the US.

On a busy day of announcements at the Premier League's summer meeting, it was also confirmed that the "big six" clubs have won their fight to take a bigger share of the top tier's booming global broadcasting revenue.

It makes complete sense for one of the online streaming services to pick up a Premier League package. Daniel Ives, head of technology research at GBH Insights, said the next 12 to 18 months were a "pivotal window" for digital platforms such as Amazon and Facebook to secure major sports rights. BT and Amazon have now bought the two remaining packages.

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Amazon.com and the Premier League did not disclose the price achieved for the final package.

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