AMC Theatres launches subscription movie service to rival MoviePass
21 June, 2018, 02:10 | Author: Angelina Schmidt
AMC is one of the first companies to follow up on what MoviePass has done, but there are still questions as to whether it will give MoviePass much competition considering it costs $10 more and it only works at AMC theaters.
"The offering is being run through its loyalty program AMC Stubs", and although that may seem like less of a good deal than MoviePass, which conceivably would let you see seven movies per week for the monthly fee of $9.99, AMC has the advantage of actually owning the venues and therefore being more sustainable.
AMC's Stubs A-List launches June 26, and it should be interesting to see how it does in comparison to Moviepass.
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While MoviePass is a cheaper option, Variety said AMC will also offer their subscribers screenings in IMAX, Dolby Cinema and RealD. The upcoming movie ticket service will allow subscribers to see up to three movies every week in any format (including Dolby Cinema, IMAX, and 3D) for just $19.95 per month.
Subscribers will be able to view three movies in a day, whilst being able to watch the same film twice.
AMC said it will continue to accept MoviePass at all of its locations.
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A-List also allows advance purchase instead of MoviePass's buy-at-the-theater model (a nightmare for popular movies without reserved seating), as well as IMAX and 3-D tickets. This includes free upgrades on popcorn and soda, free refills on large popcorn, express service at the box office and concession stand, no online ticketing fees, and a points reward system. However, the company disclosed in May that it was losing more than $21 million per month. For those looking to see all those summer blockbusters without breaking the bank, the movie theater chain has announced it is adding a new tier to its AMC Stubs rewards program. Will you make the switch from MoviePass to Stubs A-List?
AMC Theatres shares rose almost 2.5% on the announcement.
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