Netflix testing new Ultra subscription tier

05 July, 2018, 01:23 | Author: Angelina Schmidt
  • Netflix might be on the verge of launching its most expensive plan ever

For €3 more than the Premium plan, Netflix Ultra delivers access to HDR content. Price ranges from €17 to €20 a month (£15-£17.70), and some have reported Ultra stealing features from the "Premium" package.

Netflix is testing its highest-ever pricing tier, with a new Ultra service tailored for households seeking top quality streaming experiences on the highest number of screens. Premium is now its most expensive subscription option.

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Although the new Netflix Ultra plan is just being tested, it could also become an actual new tier if it's applied to everyone.

The new test won't be available for all Netflix subscribers in Europe and the streaming service might not even offer the new price points to more users. The Basic plan lets subscribers view standard definition content on a single screen, while the Standard plan offers access to HD videos on up to two screens, and the Premium plan adds 4K Ultra HD on up to four screens. Currently, the company offers three different tiers, starting at $7.99 per month and maxing out at $13.99. Some reports have said that Netflix's existing plans might be altered to change how many devices could be used simultaneously. The ever-expanding company, which is now led by CEO Reed Hastings, has 125 million memberships in 190 countries.

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Keep in mind that Netflix has yet to officially change its current plans yet, so you might want to wait to see what the streamer does before you start looking at other apps as a replacement. In other words a price hike. While €16.99 was the maximum price seen in Italy, the figure varies elsewhere. This time, the company is testing price electivity.

While this makes things look disappointing, it should be noted that this is simply a test and Netflix says it's trying to "better understand how customers value Netflix".

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To get HDR, subscribers would have to pay extra.

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