IHOb no more: IHOP announces 60-cent short stacks

11 July, 2018, 01:43 | Author: Juana Mckenzie
  • IHOP has changed its name back from IHOB

While pancakes are front and center again, that doesn't mean IHOP's burgers are going anywhere.

The company now says it was a joke to drum up publicity for its new meaty additions to the menu.

As a peace offering, the company is offering 60-cent short stacks on July 17 in honor of its 60th anniversary.

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International House of Pancakes, known until last month by the acronym IHOP, seemingly rebranded itself last month to IHOb, or International House of Burgers.

Many guessed the restaurant would be embracing "breakfast", "bacon", or "brunch", and were shocked when they found out the name change was for burgers. "We'd never turn our back on pancakes", the newly re-renamed IHOP wrote in an Instagram caption.

'It did exactly what we intended it to do, which was to get people talking about, and thinking differently about, IHOP, ' she said.

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"We just had some burgers to bromote", the company said in a tweet. But the temporary name change drew backlash.

Prior to the IHOb campaign, 19% of United States adults said they had talked about the chain in the past two weeks. That's what we're after: "Giving more people more reasons to come to IHOP more often".

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