'Fortnite' to increase profits on Android by bypassing Google Play

04 August, 2018, 02:10 | Author: Juana Mckenzie
  • Fortnite Mobile Won't Be Available on Google Play Store, EPIC Reveals Why

That'll last about a month, then the game will launch for all other Android devices - which of course means they'll launch for a limited set of Android devices based on their own internal testing and their preferred manufacturers.

Another curious detail is that on the upcoming Note 9, you would be able to access the game via Samsung's Game Launcher. With a huge and ostensibly trustworthy game publisher instructing its players to disable the outside sources security check on their phones, malware distributors need only expend a tiny amount of effort to make their previously shady-looking security bypass look like Epic's legitimate instructions on how to play the game. Google uses the industry standard 30% cut, and on a game that will make tens of millions of dollars (at least) on Android alone, it's certainly tempting to go around the middleman.

Epic Games announced that its highly-popular Fortnite game will soon be available for Android, but it will not come through the Google Play Store. The code the site pulled up included Android-specific instructions, and these call for sideloading the app directly from Epic's site instead of redirecting users to a Google Play Store installation. Today, Epic Games' CEO Tim Sweeney has confirmed to The Verge that the mobile game will be distributed from their website and not Google Play. This is a departure from the iOS release of the game, which is available on Apple's App Store.

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The global smash-hit and critically acclaimed Fortnite for mobile is making its way to Android but not in a manner of which you would expect. First, Epic wants to have a "direct relationship" with its customers, claiming the "Internet and the digital revolution" has made that process easier than ever.

"The 30% store tax is a high cost in a world where game developers' 70% must cover all the cost of developing, operating, and supporting their games", Sweeney said.

It's significant. For one, unless Epic goes out of its way to heavily promote the fact that the game is only available from its website - epicgames.com - then millions of players are likely to search for the game through a search engine.

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As for potential security risks or scams, Sweeney said "Open platforms are an expression of freedom: the freedom of users to install the software they choose, and the freedom of developers to release software as they wish".

The game is expected to launch in beta some time during August. But on open platforms, 30% is disproportionate to the cost of the services these stores perform, such as payment processing, download bandwidth, and customer service. Lastly, he states that Android's permission system will help protect users by informing them of what an app will be allowed to do.

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