One lucky victor will win "food for life", which means $1,000 loaded into your McDonald's app, plus $35,400 in cold, hard cash (it's actually a check, thank you very much).
The entries into the contest are limited to one per day. The prize is valued at $52,350. The promotion starts Friday and runs through August 24.
"The victor of the McGold card will also be awarded with a customized 24-carat golden phone case to mark their membership into the history and mystery of McGold Card lore". The prize comes in the form of a $1,000 credit on the McDonald's app, $35,400 in cash and $15,600 to offset taxes. Rob Frankel, a Los Angeles-based branding strategy expert told CNBC "This is going to cost them less than one corporate Christmas party".
If you win, your concerns over where your next meal is coming from will be replaced by fears that your heirs will attempt to hasten your death (more than eating a lifetime supply of Big Macs will hasten it) in order to get their grubby mitts on your McGold Card. "I don't think it's going to do anything to encourage the app usage". Total ARV: $52,350. victor may choose a cash alternative of $1,000 in lieu of $1,000 App credit, added to check.
The contest is similar to one run by coffee chain Starbucks, which was called Starbucks for Life, only not as generous. The winners were entitled to one free beverage or food item of their choice every day for 30 years. Ten will win free drinks for five years, and Starbucks will award free drinks over shorter time frames along with smaller prizes such as coupons.
The campaign is meant to get more people to download and use its McDonald'smobile app.
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