Nike takes sides, tapping Colin Kaepernick for new ‘Just Do It’ ad

05 September, 2018, 00:32 | Author: Angelina Schmidt
  • Nike debuts powerful Colin Kaepernick'Just Do It campaign

Appearing on "Fox and Friends", Carlson took particular aim at the Nike officials for featuring Kaepernick in the spot for the 30th anniversary of the company's "Just do it" campaign.

Though Kaepernick is still a man without a team, his endorsement contract with Nike is extended into a new multiyear deal, according to a person familiar with the negotiations, the Wall Street Journal reported.

The morning following the announcement of Kaepernick's deal, Nike stocks fell almost three per cent, while Adidas and Puma stock fell 2.41 per cent and 1.83 per cent, respectively.

Nike's campaign also features New York Giants wide receiver Odell Beckham Jr. and Shaquem Griffin, a rookie linebacker for the Seattle Seahawks whose left hand was amputated when he was a child.

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The former National Football League quarterback posted a black-and-white close-up of himself on Instagram and Twitter on Monday featuring the Nike logo and "Just do it" slogan along with the quote, "Believe in something".

This endorsement deal is intriguing within itself since Kaepernick has become much more well-known for his activism against police brutality, which he demonstrated by kneeling during the National Anthem during several NFL games.

Believe in something, even if it means sacrificing everything.

And, it's not a brand loyalty thing from Brady - he's not a Nike athlete. The tweet garnered about 10,000 retweets and 30,000 likes, plus thousands of critical comments.

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That hearing, should it wind up in Kaepernick's favour, would net him an extremely significant payday and cause severe embarrassment for the National Football League and its owners at best, and at its most extreme could provide cause for the NFL's Player's Association to dissolve the current collective bargaining agreement.

The practice of kneeling during the anthem proved divisive previous year, however, with Trump characterizing it as disrespectful to the U.S. flag and military.

In 2016, Kaepernick explained to NFL Media: "I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color". He opted out of his deal with the San Francisco 49ers following that season but hasn't signed another NFL deal since, something that he claims is a result of NFL owners colluding to keep him out of the league.

The NFL this season has adopted a rule requiring all players to stand during the anthem, although it gave them the option of staying off the field until the ceremony was over.

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