Bigger, pricier iPhone expected at Apple event Wednesday

13 September, 2018, 02:01 | Author: Juana Mckenzie
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   iPhone 2018 COUNTDOWN Apple Event News TODAY- New Release Dates Store Prices Watch

The sitemap file leak also allegedly revealed a new Apple Watch Series 4 model that will be available in wider 40 mm and 44 mm band sizes (existing Apple Watches boast band widths of either 38mm or 42mm) and come in space gray, silver, and gold aluminum color options. The source of the leak didn't specify that the trays are from the iPhone Xr, but Apple isn't expected to introduce half a dozen or so colorways for the iPhone Xs or iPhone Xs Max.

Spotted by ATH (with extra context added by The Verge) the names were seen in an XML file of Apple's product sitemap from the official Apple website.

Apple became the first trillion dollar company in history, propelled in its fortunes since the launch of the iPhone in 2007 - but after eleven years of growth, global demand for new smartphones is plateauing.

Back when Steve Jobs was Apple's chief executive, his keynotes often concluded with him walking off stage before turning back and beginning "One more thing." before announcing a new product line or business experiment. "It's a matter of getting people to keep moving up". The other newly revealed iPhone models, the XS and XS Max, start at $999 and $1099, respectively, and launch later this month on September 21. Last year's iPhone X - pronounced "ten" - represented a major redesign.

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Apple uses the S suffix when it upgrades components but leaves the exterior of a phone the same.

Two of the iPhone models predicted to debut on Wednesday were expected to have prices higher than the iPhone X, which has been a hot seller.

A second phone with a 14.7-centimetre OLED display, called iPhone XS, is similar to the iPhone X but with an improved processor.

That fresher profile could help lure price-conscious Apple customers with three- and four-year-old phones into an upgrade, said Eddins.

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The faster phone sensors also mean that it'll be easier to scan and register your face for features like Face ID and Animojis, Apple said.

"Apple has never competed on price", said Josh Blechman, director of capital markets at Exponential ETFs, which holds Apple shares in its exchange traded fund.

The sitemap also confirms iPhone Xr will have a 6.1-inch display, and that it will be available in black, white, red, yellow, coral, and blue.

The new iPhone XS models also have a slider that lets you adjust how out of focus the background is behind a photos's subject - a quality known in photography circles as bokeh.

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Apple shares were down 0.9 percent at $221.75 in midday trading.

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